Inside the Ruch warehouse.
The back room in Ruch is not staged. We tried, once, to make it presentable for a photographer who wanted “authentic.” We put it back the way it was within an hour because we could not find anything. This is what it actually looks like. No one has straightened it for you.
The pegboard is the closest thing the shop has to a religion. It survived two moves and one fire’s worth of deciding what to carry out.
If you read the dispatch about the A+B, this is the crate. It is exactly as exciting as it looks, which is to say not at all, which is to say completely.
Every shop has a shelf like this. Ours has a sticker of a small alien in a fedora on the end of it, which is either a warning or a mascot. We have decided not to decide.
That is the tour. It took four minutes because that is how long it takes. The room is small. The point of the room is that everything in it has been carried out of somewhere else at least twice, and it is all still here, and so are we.
Don’t touch the shelf.
— The shop, Ruch, January 2026